122 Inbound Water Damage Calls and Over $289,000 in Sales in 30 Days
Client: Water Damage Rescue
Los Angeles, CA
About The Client: Ori Lazarovits owns Water Damage Rescue in Los Angeles. They do residential and commercial restoration, fire damage restoration and mold removal and serve Los Angeles County, San Bernardino County and Orange County.
The Problem: Like many restoration contractors he was skeptical of online marketing. He had tried many different avenues for lead generation including HomeAdvisor, Angie’s List, Pay Per Lead, 33 Mile Radius, PPC, SEO, etc.
He hired an SEO company that never produced the results that he expected. He had been following our content for a couple of months and finally decided to pull the trigger and invest in our marketing program.
Our Solution: Restoration Profits created a Google Advertising & Bing Ads campaign modeling previous successful water restoration marketing campaigns.
For Google Ads & Bing, Restoration Profits created a campaign focused on 40-mile radius around their office. We created 8 different AdWords campaign - focusing on emergency services, water extraction and restoration companies. We implemented dynamic text replacement, automated bidding and conversion rate optimization.
This helped facilitate higher conversion rates. We only targeted keywords geared towards people who were experience current water damage as well as commercial properties that needed mitigation help. We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic.
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