Figuring out how to get more water damage leads isn’t easy. Maybe you’ve hired an SEO guy or an Adwords guy and haven’t gotten the results you expected.
You might even be buying leads from different places.
The problem is that your competitors are doing the same thing. They’re buying leads just like you. If your competition decides to pay $500 for a water damage lead then you’re out of luck and will outbid you.
The thing is – there are only so many leads in your service area. Growing your restoration company can be hard if you don’t get the leads.
Well, that’s exactly why we first Restoration Profits.In 2009 when we started our restoration company, you just couldn’t find any good, solid, actionable advice on the internet on how to generate more water damage leads.
And boy… did we look around.
Since then, hundreds of restoration contractors have read our content, watched our videos, taken action, and reported back with some pretty awesome results.
So when you express frustration about getting more leads, growing your restoration company and increasing your sales – you’re not alone.
A really easy way to get more leads is to figuring out how to optimize your Google My Business listing. This is known as the “3-pack” or “Snack pack”.
I’m going show you how to pimp out your profile and drive more calls to your restoration company using these techniques.
Why Your Google Maps Listing Is Important
Let’s get started…
This is easier than making a Facebook status update. Without completely filling out your Google My Business profile, your chances at ranking are slim-to-none.
You’ll want to complete the following sections:
There are only 3 categories that apply for damage restoration companies.
There is no mold remediation category but there is carpet cleaning if you happen to provide that service.
There are three options here that you need to add.
Make sure to provide as many as possible so your chance at ranking in those cities increases. From our experience, Google prefers the cities over anything else so at a minimum add those.
It’s important to let our customers (And the Big G) know that we’re available 24/7/365. Apply the 24-hour schedule as needed to every day, unless you have banking hours.
Use a Local Phone Number
Because of how often 800 numbers are used for spam, Google isn’t too keen on non-local numbers. Using an area-code number will also tell customers that you’re nearby and can help them now.
Do Not Use a Tracked Number
It’s important to know how much work you’re getting from ANY source of advertising. But, it’s more important to let Google know you are who you say you are. It’s not worth it to try to use a specialty number on your listing.
Use the same exact phone number that’s listed on your website.
This is self-explanatory but make sure to put your preferred root domain the same that Google lists it as.
Etc. This improves the chances that a customer who visits your website gets what they need.
Potential water damage customers can now schedule an appointment directly from your Google listing.
For conversion sake, we suggest setting up an appointment specific page with a form and easily accessible phone number but a contact us page will work just fine.
We haven’t seen much traffic or scheduled appointments since customers usually need emergency help, but it does help your listing stand out.
This will increase your rankings dramatically. There are main services you can add along with sub-services. We like to use commonly billed line items from Xactimate as sub-services.
There is no limit to the number of services you can add.
Make sure to include SEO-friendly keywords and content that match what a customer might be searching for.
Use a template like this and adjust accordingly for your own restoration company.
|Main Service||Sub Service|
|Water Damage Restoration||Water extraction, Wood floor drying, Carpet drying, Sewage cleanup (Cat-3), Basement floods|
|Fire Damage Restoration||Fire damage repair, Contents cleaning and packouts, odor removal|
Here’s how our services section currently looks.
You can add pricing to each service if you like. In the restoration industry, it’s hard to determine prices without seeing the job so we leave this blank.
If you’re a veteran-led or women-led restoration company you can now let your local customers know.
There’s a character limit of how long your description is, so keep it short, friendly and SEO-rich.
What To Write For Your Restoration Company Description?
Here’s our current business description:
Listings without photos are less appealing to local customers and won’t rank as high.
If you haven’t already, plan a quick photoshoot with your team. Even using an iPhone to take pictures is better than nothing.
Photos You Need
As a rule of thumb, the more photos you add to your restoration companies Google maps listing the better.
Google reviews add trustworthiness to your restoration business, so Google ranks companies with a high volume of good reviews higher on Google Maps.
Bad reviews are going to happen in the restoration industry but they are far and few in-between.
The negative reviews can alert you of a broken process or system you have in your business. Don’t worry too much about negative reviews, just focus on delivering exceptional service and asking for positive testimonials.
The easiest way is to simply ask. Create a link that you can send to customers.
Email adjustors, agents, family members and previous customers asking for some help.
This can typically generate 5-15 reviews in a week.
Another way is to use reputation management software. You can immediately follow up with a customer via email or text message with a link to your listing.
Response to negative and positive reviews shows your customers that you and your restoration company care. If you’re faced with an angry customer, simply apologize and ask them to call you to make it right.
There’s been instances where a customer felt we didn’t complete the smallest task – called us – and then removed their bad review once we assured them we would fix it.
Responding to reviews is also a great opportunity to add additional SEO-friendly text to your listing.
How To Respond To Negative Reviews
Be honest and upfront. Admit your mistakes and try to rectify the situation.
Even if the customer is still upset after the fact, it shows local customers that you won’t accept half-ass results from your water damage company.
How To Respond To Positive Reviews
Getting reviews for your company is a long-term process. You must be committed to asking. As we’ve seen before, Google is increasing the relevance of reviews to ratings and it’s only getting stronger in the future.Start taking care of your restoration companies reputation today.
Google allows you to post “Business Posts” similar to updating your companies Facebook status.
We’ve seem mild ranking increases when posting on a schedule. Once a week should be fine.
How To Add A Google Post on Your Google My Business Page
What To Write?
Google Posts are a mild-impact, low effort task. This should be combined with your other water damage SEO efforts.
On top of optimizing your Google My Business listing, you should use your water damage website to align with local SEO efforts that increase your local rankings.
Here’s how to optimize your website to rank higher in the Google “3-pack”:
Add Maps To Your Service & Location Pages
Most restoration websites we’ve seen only have an embedded map listing on their contact page.
By embedding your map listing, this allows Google to identify your website and content as relevant to what a local searcher is looking for.
To embed a Google Map on your website, search for your business name in Google Maps. Click on “Share” in your listing and select the “Embed a map” tab. Copy and paste the link on your business’s contact page.
Match what is on your Google Maps listing. Google understands that your company is who you say you are and where you service. This pushes a ranking signal to hyper-localize your pages.
Adding City Zip Codes
Adding Nearby Landmarks
Google uses this to pick up a more direct location and idea of what the searcher is looking for. Let customers know WHERE you service and what’s NEARBY.
Use an Exact Copy of The Listing on Your Map
Copy and paste the same exact information on your business listing.
Water restoration business listings on Google Maps are becoming more advanced, allowing consumers and local searchers to more quickly get the information they need in order to make a decision about your business.
Make sure your Google My Business listing is in top shape so you achieve and maintain a higher rank on Google Maps.
We use these same strategies that helped us build our restoration company to over $4,000,000 in sales per year.
We specialize in helping Water Restoration providers grow their restoration company using proven marketing techniques that we developed.
This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your water damage company to the next level.
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How To Quickly Grow & Scale Your Water Damage Restoration Company